The Shamen’s ‘Ebeneezer Goode’ reworked for new television campaign

The adverts are part of Faith In Nature’s ‘BEES R GOOD’ campaign and feature adjusted lyrics from the 1992 classic.

The adverts come from British personal care brand Faith In Nature, which has rewritten and re-recorded the track’s first verse and hook as part of its ‘BEES R GOOD’ campaign, focusing on wellness and “the feel-good power of nature”.

The adverts were first broadcast during The Great Celebrity Pottery Throw Down after the brand were successful in Channel 4’s B Corp competition, which offers an advertising boost to brands who meet “verified social and environmental standards”.

Faith In Nature foram selecionados por sua ética baseada em plantas, ambientalmente responsável e pelo uso de funcionários reais nos anúncios.

Watch the video for Faith In Nature’s adapted version of ‘Ebeneezer Goode’ below, as well as the original 1992 version.

The track became a major crossover hit for The Shamen, spending four weeks at No. 1 on the UK Singles Chart in 1992 and helping take the group from the rave underground to the mainstream.

No último Natal, a JD Sports usou ‘Twangle Frent (Special Request Rework)’ de µ-Ziq em seu anúncio sazonal.

Earlier in the year, music and subculture journalist Andy Crysell released a new book, Selling The Night, which examines club culture’s relationship to advertising, tourism, gaming, and commerce.