Samsung Says Dua Lipa Can’t Sue Over Unauthorized Use of Her Image on TV Boxes

The company's lawyers say consumers didn't think the star was endorsing the company's products when she was plastered on millions of packages.

Samsung is asking a judge to dismiss Dua Lipa’s lawsuit accusing the electronics giant of using her face on millions of TV boxes without her permission.

Among other arguments, Samsung says Lipa lacks any trademark rights to her likeness — and that potential customers weren’t tricked into thinking she had endorsed Samsung.

Despite multiple cease-and-desist letters, Lipa said the company had refused to take action.

At a time when music stars are facing a complex array of deepfake videos and voice cloning, Lipa’s accusations against Samsung are almost confusingly straightforward.

She claims a sophisticated company with teams of lawyers had overtly used a huge celebrity to sell televisions, without any sort of licensing deal or even outreach.

The lawsuit said the scope of the problem was massive — that the image had appeared on “significant portion of the televisions sold by Samsung in the United States” during all of 2025 and 2026.

Samsung responded to the case quickly, and unusually candidly. In a statement just days later, the company acknowledged the use of the image, but said it had been “provided by a content partner” and was merely designed to show the kind of programming available on the televisions.

Thursday’s filing took a different approach to the accusations, arguing they were legally deficient and must be thrown out of court for a variety of reasons. For instance, it said that because Lipa lives in England, she has no likeness rights to enforce.

Lipa’s attorneys did not immediately return a request for comment. They will file a response brief in the weeks ahead, urging the judge to allow the case to move ahead into discovery and toward an eventual trial.

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