Watch Queen Latifah Turn ‘The Voice’ Into Her Royal Court in Season 30 Trailer: ‘I’m the Queen and Together

The rapper will be a first-time coach alongside country star Riley Green when the show returns to NBC on Sept. 21.

The new season of The Voice hasn’t even started yet, and Queen Latifah has already cast a royal spell on the show’s audience. In a preview of the upcoming 30th season of the reality singing competition, the hip-hop legend can’t help smashing the button for a soulful singer doing his very best on “Screamin’ Jay” Hawkins’ 1956 spooky-season classic “I Put a Spell on You.” Related Travis Garland Delivers 'Breathtaking' Cover Of Ariana Grande's 'Dangerous Woman' For 'AGT' Quarterfinals: Watch From Candid to Iconic, Discover the Latest Collection of Rare Dolly Parton Photos Made for Your Wall Gallery A Full List of Current 2026 K-Pop Concerts (Updating) Explore Adam Levine Kelly Clarkson Queen Latifah See latest videos, charts and news.

She can’t say enough about the burly cowboy contestant’s “raspy … beautiful” voice and his “command” of the song. “I’m the Queen and together we can command The Voice!,” she tells him enthusiastically in the one-minute sneak peek.

Latifah’s clearly not kidding, as the camera cuts to a sea of in-studio fans wearing candy-colored, blinking crowns as they shout her name and the other judges quake in their boots.

Latifah is joining The Voice as a first-time coach for the upcoming season, which is slated to premiere on NBC on Sept. 21. She’ll take her red seat alongside returning coaches Adam Levine and Kelly Clarkson as well as fellow newbie “Worst Way” singer Riley Green.

And while Latifah seems to be staging a palace coup, the preview also teases that Green’s rugged good looks and million-dollar smile might get him some extra, amorous attention from the contestants this year.

Former daytime talk show host Clarkson knows how to woo an audience as well, though. Asked by host Carson Daly if she has any advice for the new panelists, the competitive “Miss Independent” singer yelps, “No.

I hope you lose!” As proof of what lengths she’ll go to win, when a female contestant professes love for the singer’s hair, Clarkson promises to give her some if she gets picked, then promptly yanks one of her extensions and holds it out as an offering.

The three-night season 30 premiere of The Voice begins on Sept. 21 at 8 p.m. ET on NBC and streams the next day on Peacock.

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