He's representing the company's "winning spirit" alongside Romeo Beckham, Sofi Tukker and more.
V‘s been a champion on the charts as a member of BTS, and now, he’s a champion of one fashion brand’s latest campaign.
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In a statement, Stefani Fleurant — executive VP of marketing, sport and lifestyle at Authentic Brands Group, which acquired Champion in 2024 — praised V’s “creative vision, global influence and genuine connection with his audience,” explaining that those traits making him a “natural partner” for the brand.
The South Korean performer is no stranger to fashion partnerships, having previously served as a global ambassador for brands such as Cartier and Celine. In May, V and his BTS bandmates collectively teamed up with Nike for a customizable collection celebrating their ongoing ARIRANG World Tour.
The boy band — which has notched seven No. 1s on the Billboard Hot 100 to date — just completed two nights at Gillette Stadium in Foxborough, Mass. The septet’s next two shows will take place back to back starting Monday night in Baltimore, with the ARIRANG trek set to complete its North American leg in early September.
BTS’ most recent album, ARIRANG, spent three weeks atop the Billboard 200.
See the announcement of V’s partnership with Champion below.
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Informação baseada em material público de Billboard, reescrito pela redação ULTRA NOTÍCIAS.
