The Grammys may reconsider their new Best Asian Pop award after BTS decided not to submit their music for the 2027 ceremony.
LEIA MAIS: Por que os Grammys estão certos em não adicionar uma categoria de Melhor K-pop – e por que deve continuar assim.
The Recording Academy announced the new category in June, saying at the time that it would recognise “artistic excellence” in Asian pop music originating from or widely recognised within Asian markets.
It is due to make its debut at next year’s ceremony, but BTS have said they will not be submitting their new album ‘Arirang’ for consideration, or any of their other music, saying that they hoped their work could be “heard and loved for itself, beyond regions or languages”.
Now, Recording Academy CEO Harvey Mason Jr has acknowledged that the category may not represent the artists that it was intended to celebrate.
All seven BTS members stand united in their decision not to submit to the Grammys this year. ✊.
Decidimos não enviar nosso trabalho para o Grammy Awards deste ano. Esperamos que a música seja reconhecida e amada por aquilo que é, em vez de ser dividida por região ou idioma.
BTS Daily⁷ (@btsdaily77) July 29, 2026.
Mason and other Grammy executives have reportedly been holding discussions with artists and industry figures representing K-pop, J-pop, C-pop, Indian music and other scenes, including representatives from BTS’ label HYBE.
No changes to the category have been announced, but the Grammys board will convene to “determine how we best honour this music in the future”. As it stands, records must make meaningful use of one or more Asian languages to be eligible for the Best Asian Pop Music Performance category.
It marks a shift in tone from Mason’s initial response to BTS’ boycott, in which he defended the award more robustly. “The spirit of this new category is to shine a dedicated spotlight on these important artists,” he said at the time.
A NME argumentou contra a criação de uma categoria específica de K-pop no Grammy em 2021.
The eligibility period for new releases to be considered for the 2027 Grammys closes on August 28, with nominations to be announced on November 16. The ceremony will take place at Los Angeles’ Crypto.com Arena on February 7, 2027.
BTS, meanwhile, are currently on the North American leg of their ‘Arirang’ world tour. Earlier this week, V revealed he has been receiving treatment for hearing loss in his right ear, while Jungkook said he was also managing a shin injury.
NME gave ‘Arirang’ four stars, noting: “After nearly four years, BTS are back doing what they do best – serving as both ambassadors and explorers, fuelled by curiosity and creativity.”.
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Fontes
Informação baseada em material público de NME, reescrito pela redação ULTRA NOTÍCIAS.
