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Ferrari's first ever electric car sold for record $40m

The Luce's launch drew backlash from some commentators who said it broke from the brand's signature dramatic styling.

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Image source, RM Sotheby'sImage caption, The Ferrari Luce was launched in May.

The sale of the Ferrari Luce - brainchild of the British iPhone designer Sir Jony Ive - raised more than 35 times the usual price of the car at the event at RM Sotheby's in California.

The Luce faced a backlash when it was launched in May. Some commentators said it strayed from the marque's traditional designs and lost part of the brand's identity by being battery-powered and having five seats.

Sotheby's said all proceeds of the sale will be donated to the Ferrari Foundation's educational programmes.

Sotheby's did not name the buyer of the custom Luce which features a unique finish and bespoke parts.

The BBC has contacted the auction house and Ferrari for comment.

The unveiling of the Luce was seen as one of the biggest launches of a new car in recent years.

It marked the prancing horse's first entry into the electric vehicle (EV) market - a sector dominated by Elon Musk's Tesla and China's carmakers.

Italian President Sergio Mattarella and Pope Leo were invited to view the luxury brand's new vehicle.

Image source, RM Sotheby'sImage caption, The Luce is the brainchild of iPhone designer Sir Jony Ive.

But Ferrari's share price dropped the day after the Luce's launch, following backlash over the car.

Among those criticising the car were Italy's deputy prime minister Matteo Salvini and former Ferrari chairman Luca Cordero di Montezemolo, who said the car was "risking the destruction of a legend.

Ferrari's chief design officer Flavio Manzoni said in an interview in May that critics are part of the innovation process and that he believed people would come to appreciate the Luce.

The company has not disclosed its target for Luce sales but, according to a Financial Times report, it has hit this year's goal thanks to strong demand from China.

Sotheby's said in a statement, external that the auctioned vehicle marked an "unbeatable opportunity" to own the first production car of the Luce.

The car has special wheels, customised brakes and a white finish.

The charity sale marks a "tangible expression of innovation, responsibility, and long-term vision for future generations," Sotheby's said.

Ferraris often attract some of the highest prices at car auctions.

Ferrari wanted to take on Chinese EVs with the Luce - then the backlash startedPublished30 May.

The world's carmakers are struggling to compete with China.

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Informação baseada em material público de BBC World, reescrito pela redação ULTRA NOTÍCIAS.

Fontes consultadas

  • BBC Worldlink

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