Parke’s first licensed collegiate collection with ’47 features 10 schools, including alma maters of music legends like Madonna, Lou Reed & Lionel Richie.
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College merch usually falls into two categories: the sweatshirt you wear because it’s freezing in the library and the sweatshirt you wear because you’re actually going to the tailgate.
Parke is making a case for a third option — and its new collegiate collection comes with some serious music history. Explore Billboard See latest videos, charts and news.
The viral clothing brand has partnered with sports lifestyle company ’47 for its first licensed collegiate collection, bringing its signature mocknecks and other staples to 10 universities.
The collection launched Aug. 25 and includes Auburn, Indiana, Georgia, Michigan, Alabama, Syracuse, Florida, Ole Miss, UNC and the University of Texas at Austin.
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The collection includes officially licensed apparel and accessories, including Parke’s signature fleece mockneck sweatshirt, zip-up mocknecks, boxer shorts, boxer-style sweatpants, coordinating claw clips and ’47 baseball caps.
Each piece comes in the school’s official Pantone colors, with many fleece styles featuring embroidered school patches, printed graphics or a combination of both.
Select pieces use the schools’ colors without a logo for a more understated take on collegiate apparel.
The hats are available in one size with adjustable snapback or strapback closures. The collection is being sold online in limited quantities while supplies last, but shoppers may want to move quickly: Many styles have already sold out within minutes.
Only size XXL is still in stock, available in two colorways.
This isn’t your average college sweatshirt. Parke’s signature mockneck gets an Alabama update in soft fleece with a relaxed fit that’s made for game days and beyond.
Act fast, very limited sizes are available for this mockneck.
Parke brings its signature mockneck to the Auburn sidelines with this cozy fleece style. Custom graphics and a relaxed fit make it an easy grab for cooler campus days.
Sizes L/XL to XXL are currently still in stock, as of the time of this writing.
For Michigan fans who want something beyond the usual campus-store sweatshirt, this Parke mockneck is an easy pick. It’s crafted from 80% cotton and 20% polyester fleece with custom graphics.
All sizes are still currently in stock for this Ole Miss mockneck sweatshirt.
The Grove has a new unofficial uniform. This Parke x ’47 mockneck pairs classic Ole Miss graphics with a vintage-inspired look that feels right at home in Oxford.
Lucky for you, sizes S/M to XXL are still in stock.
Make room in your closet for a new Texas staple. This Parke x ’47 mockneck brings together the Longhorns’ signature colors and a classic varsity-inspired design.
Sizes S/M to XXL are still available for purchase.
This Syracuse mockneck is giving more than standard game-day merch. The varsity details make it feel like a longtime closet favorite, whether you’re headed to campus or watching from home.
Go with a classic sweatshirt in your school colors. Many shades and sizes are still in stock.
Parke leans into collegiate nostalgia with this varsity mockneck. It has the classic look of old-school campus gear with a more contemporary silhouette.
The launch marks a new category for Parke, which was founded in 2022 and initially gained attention for its reworked denim before expanding into limited-release loungewear.
Its signature mockneck sweatshirts became particularly popular on social media and developed a reputation for selling out quickly. In April 2026, the brand expanded its retail presence to Target stores nationwide.
The 10-school lineup also includes several universities with ties to music history, from Madonna and Iggy Pop at Michigan to Lou Reed at Syracuse and Lionel Richie and the late Jimmy Buffett at Auburn.
Michigan is also the alma mater of songwriting duo Pasek and Paul, whose credits include The Greatest Showman and Dear Evan Hansen.
The Parke x ’47 Collegiate Collection is available online while supplies last, adding a new chapter to the brand’s growing lineup of limited-release apparel.
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