MUNA & UGG’s Back-to-School Collab Is About More Than Fashion — It’s About Self-Expression

UGG’s back-to-school campaign puts authenticity front and center, tapping MUNA to encourage students to embrace their individuality as they head back to school.

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The back-to-school collection includes footwear for adults, kids and toddlers, along with clothing designed for the school season. The assortment features UGG staples like slip-ons, a new take on the classic mini boots, sneakers, plus cozy cardigans and retro-inspired letterman jackets.

For MUNA, agreeing to work with a major brand came down to whether the partnership would actually let them be themselves. “We immediately felt safe,” Maskin said.

The back-to-school campaign also allowed MUNA to look back at their own college days, where Gavin, Maskin and McPherson met while attending USC. Maskin remembers Gavin wearing high-heeled sneakers, saying, “She was so punk rock,” while Gavin said she loved her green undercut.

Now that MUNA is getting ready to take Dancing On The Wall on the road, the band’s fashion is once again becoming part of the world they’re building around their music.

The trio is leaning into a dark ’90s-inspired aesthetic for their upcoming tour, taking cues from the era’s leather-heavy, rock-inspired styles. However, there’s one staple they’re not going without.

As Maskin put it: “I’m ending in UGGs at the end of the night.”.

Shop the full back-to-school collection at UGG.

Buy tickets to MUNA’s upcoming Gets So Hot tour.

Sophie Dunne is an e-commerce writer at Penske Media Corporation, writing across Billboard, The Hollywood Reporter, Rolling Stone, WWD, and Footwear News. Originally from Ireland and based in Los Angeles, she previously worked at Static Media as a writer and editor, covering entertainment, lifestyle, fashion, and travel.

Her bylines have appeared in Women’s Health, The List, Women.com, Islands, Grunge, WebMD, and more. Before beginning her writing career in 2019, Sophie lived in Dubai for four years working as an Emirates cabin crew member.

Having traveled to 71 countries with the airline, she began writing for an LA-based publication as a travel writer during her final year. Sophie has a degree in Humanities from Carlow College, St.

Patrick’s (now South East Technological University) in her native Ireland. She studied English, history, philosophy, and psychology. Sophie mostly reports on entertainment merchandise and celebrity brand partnerships.

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