Liverpool announce five-year shirt sponsorship deal with Turkish Airlines

While the precise figures have not been ‌confirmed, it is likely to match the income from Manchester United’s shirt sponsorship deal with Qualcomm, which was signed in August 2024.

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Standard Chartered continuará afiliada ao Liverpool como Parceiro Global, disse uma declaração do clube, mas Turkish Airlines assumirá a posição principal na marca do Liverpool.

The deal adds to a growing sponsorship portfolio within football for Turkish Airlines, who are an ‌official ‌partner of the Champions League and main sponsor of Turkiye’s national team.

Liverpool were the first major English professional football club to have a shirt sponsor, when Japanese electronics company Hitachi had its name displayed across the club’s strip back in 1979.