Image source, Gamma-Rapho via Getty ImagesImage caption, Shein opened its first physical store in 2025 on the sixth floor of Paris department store BHV.
Shein avaliada em US$ 26 bilhões após aguardado debut na bolsa Publicado há 6 horas.
France has started imposing fees on fast fashion items which could reach almost €20 per garment by 2030, as the government tries to curb sales of cheap clothing sold by e-commerce sites.
The levy, which came into force on Tuesday, follows a new law passed in June to regulate so-called "ultra-fast fashion" companies such as Shein, Temu and AliExpress.
The e-commerce giants, known for selling large volumes of cheap apparel, have been criticised by French officials for driving a surge in ultra-fast fashion.
O Ministério do Comércio da China descreveu a lei francesa como discriminatória e uma barreira comercial, dizendo que poderia violar os princípios da Organização Mundial do Comércio (OMC).
French minister Mathieu Lefevre said the "harmful effects of ultra-fast fashion" on the environment and economy were "well known.
Em julho, o escritório de Lefevre disse que a taxa não se aplicaria a varejistas como H&M ou Zara, levando alguns a dizer que a medida parecia isentar empresas europeias.
Under the legislation, ultra-fast fashion will be determined according to two factors: the volume of clothing placed on the market and the cost of repairing garments relative to their purchase price.
The per-item fee will vary on a set scale according to how each product scores on both these standards.
Para 2026, as taxas variam de um imposto de €0,50 (£0,43) sobre roupas íntimas a €2,00 (£1,71) para camisetas, a €9,00 (£7,71) para jeans e €12,00 (£10,28) para uma jaqueta.
The BBC has contacted Shein, Temu and AliExpress with a request to comment.
Shein previously told the BBC that the impact of legislation targeting ultra-fast fashion would "worsen the purchasing power of French consumers, at a time when they are already feeling the impact of the cost-of-living crisis.
Temu, a Chinese-owned e-commerce company, has also been widely criticised by politicians in the UK and US alike.
Um porta‑voz da Temu disse anteriormente à BBC que a marca “acknowledges the important environmental concerns addressed by the proposed French legislation”, e argumentou que não opera como uma empresa de fast fashion porque é um marketplace e não fabrica seus próprios produtos.
France moves to suspend Shein website as it opens first store in Paris.
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- Shein avaliada em US$ 26 bilhões após aguardado debut na bolsa Publicado há 6 hora
