The Beatles Story: Apple Corps announce huge new immersive fan experience in Liverpool

Apple Corps anunciou planos para um novo lar “espetacular” em Liverpool para The Beatles Story – prometendo uma experiência imersiva épica para fãs de todo o mundo.

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As part of Apple Corps Ltd and Universal Music Group’s landmark partnership announced ahead of Sam Mendes’ ambitious biopics about the Fab Four, the long running, award-winning attraction will be moving in 2028 from its current home in Liverpool’s Albert Dock to a brand-new site that was formerly St Johns Market in St Johns Shopping Centre, directly opposite Liverpool Lime Street station.

The new iteration of Liverpool’s The Beatles Story will be more than four times its current size and set across a new 100,000 square foot site in the heart of the city, with the iconic St Johns Beacon now set to house a ‘Yellow Submarine’-themed 360-degree panoramic viewing experience over the city.

Arriving in 2028, after 3 Savile Row open to the public next year for the first ever official Beatles fan experience in London, The Beatles Story promises to use “immersive technology, original artefacts and spectacular reconstructed sets to bring the Beatles’ extraordinary story to life”.

Fans will take a journey of several hours “through the world that created The Beatles, from the streets of post-war Liverpool, through their formative years in Hamburg and the explosion of Beatlemania, to the heights of their international fame” – stopping off at landmark locations from the band’s history including The Cavern, Abbey Road, Shea Stadium, and many more.

Some of these will be recreated using sets and props used to shoot Sam Mendes’ upcoming The Beatles: A Four-Film Cinematic Event, hitting cinema screens in April 2028.

Ringo Starr also shared what Liverpool still meant to him, and how proud he was that The Beatles Story will help to regenerate the city centre.

O CEO da Apple Corps, Tom Greene, prometeu que The Beatles Story seria “um destino de classe mundial” e comparou-o a Graceland ou Dollywood, enquanto o prefeito da Região da Cidade de Liverpool, Steve Rotheram, compartilhou como o dinheiro arrecadado com essa “peregrinação” também seria devolvido à base local.

Prime Minister Andy Burnham added that the development marked “the kind of ambition I want to see more of across Britain: backing the things our great cities do best and turning that global reputation into jobs, opportunity and growth”.

Os quatro filmes de Mendes estão programados para lançamento simultâneo em abril de 2028. Paul Mescal interpretará McCartney, Harris Dickinson interpretará John Lennon, Joseph Quinn interpretará George Harrison e Barry Keoghan interpretará Starr.

It’s been a busy year for the surviving Beatles. While this month saw the deluxe of their 1965 album ‘Rubber Soul’, Starr also dropped the new Americana-inspired solo LP ‘Long Long Road’ and McCartney shared the Mercury-nominated ‘The Boys of Dungeon Lane‘.

Ahead of the album’s release, McCartney sat down with NME to look forwards and back on his extraordinary career, share his “excitement” at contributing to the new The Rolling Stones album, and also reveal if he has plans to retire.

Starr, enquanto isso, conversou conosco sobre seu amor de toda a vida pela música country e seu impacto nos Beatles na época.

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