Anyone who caught Yung Lean’s MTV VMAs performance of “Storm,” his short film with director Romain Gavras’ audiovisual project Gener8ion, is no stranger to the complex choreography that went into the project.
Unfortunately, that hasn’t stopped a bevy of copycats from “recreating” the film with AI, subbing in Yung Lean and the video’s crew of young male dancers for dogs, babies, grandmothers, Elon Musk, Jeffrey Epstein, and even Hitler.
The trajectory appears to have left no one more disappointed than Gavras himself, who told Vulture that the AI copies “made me sad for all the people who put in so much work on our video.” Per Gavras, the budget on the original film was “very, very, very, very low,” and he worked for free.
Dancers were selected through a two-month casting search, and rehearsed with choreographer Damien Jalet for three days; it took Gavras about 15 tries to nail the unbroken take, captured on 16-mm film.
He told Vulture a few AI companies reached out about licensing the film, but he declined: “There’s an economic model coming that we didn’t want to be a part of." In fact, all the copies were part of what galvanized him to present the project live at the MTV VMAs, where “Storm” was nominated for four awards.
Gavras saw an opportunity to show the world that AI still can’t replicate what’s so cool about “Storm.” “They’re missing the swagger of Yung Lean,” Gavras said.
But who the fuck knows what will happen in a year.”.
Storm", cortesia de YouTubeCommentLoaderSave StorySave this storyCommentLoaderSave StorySave this storyQualquer pessoa que assistiu à performance de Yung Lean no MTV VMAs de “Storm,” seu curta-metragem com o diretor Romain Gavras e o projeto audiovisual Gener8ion, não é estranha à complexa coreografia que foi incorporada ao projeto.
Gavras também observou que está explorando vias legais para impedir o descarte, mas a logística de processar as inúmeras usuários anônimos por trás das recriações é complicada, para não dizer que é difícil.
In fact, all the copies were part of what galvanized him to present the project live at the MTV VMAs, where “Storm” was nominated for four awards. Gavras saw an opportunity to show the world that AI still can’t replicate what’s so cool about “Storm.”.
Comentários
Participe da conversa. Comentários passam por moderação antes de aparecer.
Carregando comentários…