JoJo Talks 20 Years of ‘The High Road,’ Collaborating With Tommy Hilfiger & First F1 Race: ‘I Like to Drive

The singer joined Love Island USA winners Trinity Tatum and Bryce Alakai and producer and DJ TOKiMONSTA as guests of Tommy Hilfiger at F1 Austin.

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JoJo and Tommy Hilfiger have both mastered the art of longevity. This year marks two decades since the release of JoJo’s second studio album, The High Road. To celebrate, she’ll embark on a limited seven-city acoustic run called “The High Road: 20 Years Unplugged” in November.

She says the tour will be a “celebration” of the album, with most of the original tracks, as well as some beloved songs from the same era, making an appearance on the setlist.

É a cereja no topo de um ano emocionante para a cantora multi-platinum e vencedora de Grammy, que acabou de anunciar uma parceria com a Seeker Music. A empresa de direitos autorais, publicação e gravadora liderada por criadores adquiriu as versões originais e regravadas dos dois primeiros álbuns seminal de JoJo, *JoJo* e *The High Road*, e está preparando o futuro com lançamentos e projetos especiais, incluindo uma reedição especial de 20º aniversário do último.

Ela também está se apresentando. Antes da próxima turnê, ela subiu ao palco no Proper Presents para tocar um set acústico íntimo. Enquanto a cantora escalava uma mesa no meio da sala, vestida de cabeça a pés em Tommy Hilfiger, estava cercada por uma multidão de fãs que cantavam “Too Little Too Late”, o maior hit de The Long Way, ainda mais alto do que ela, e ficou claro como o trabalho de JoJo — e sua fama — perduraram por mais de duas décadas.

JoJo was joined in Austin by Love Island USA stars Trinity Tatum and Bryce Alakai, and producer and DJ TOKiMONSTA, the latter of whom wrapped up the weekend with a set at Kappo Kappo, the Austin Proper’s omakase sushi restaurant which was recently awarded one Michelin star.

The F1 Austin events over the weekend reflect Tommy Hilfiger’s continued investment in the intersection of fashion, music, entertainment, and sports, a space the brand has occupied through collaborations and cultural partnerships for more than four decades.

Its alliance with the Cadillac Formula 1 Team brings that approach to a sport experiencing a surge in U. S. popularity, pairing the two brands around a shared vision of American style and innovation.

Proper Hotels brought its own creative perspective to the weekend through Proper Presents, its signature music series, which is programmed around major cultural moments and citywide events.

Together, the partnerships extended the Grand Prix experience beyond the track, connecting racing with the artists, sounds, and cultural conversations shaping the weekend.

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